COCA COLA SUMMER CLASSIC 2016
Designing Coca Cola’s ‘Summer Classic’ campaign, which rolled out over social media and online, was a fun challenge. Director Simon Robson’s approach to the campaign was conceptually rich, with studio, live-action and stop-motion intermixed with hand illustration by Mulga the Artist, and I focused on creating and sourcing props and dressing to reflect this. The aim was to create a link between the real and animated worlds through life-size cutouts of Mulga’s jungle illustration, bright pops of colour and zany over-sized props. The stop-motion added an additional challenge, with props and sets being rigged on sliders and hand-puppeteered with wire and fishing line. All these elements culminated in a final product that that is the perfect mix of summer fun and chill vibes.
Hayley-Ritz Pelling & Cara Logue